Cotton is, above all, one of the world’s most polluting crops. It requires a lot of water and energy in its production. Cotton ranks third in the consumption of irrigation water, after rice and wheat. The production of just one T-shirt requires 2 700 litres of water. The great need for water due to the cultivation of cotton has led to declining water table levels and deterioration of soils in many regions around the world.

The production of a T-shirt not only requires a large amount of water but also releases 5.2kg of CO2 into the atmosphere. Cotton cultivation needs a lot of pesticides, insecticides and other chemical products since it is particularly vulnerable to insects: it accounts for 24% of the insecticides used worldwide and 11% of the pesticides.


In addition to its negative impact on the environment, it has a high social impact since the cultivation of cotton accounts for 1 million cases of intoxication and 22 000 deaths per year among those employed in this field, of which a large proportion are children. The cultivation of conventional cotton also leads to the indebtedness of the farmers and unfortunately many commit suicide due to the debts they have accumulated in buying pesticides and insecticides.


Organic cotton is a good alternative to conventional cotton but it continues to be a very thirsty crop and very demanding on soils. Moreover, cotton (even if organic) remains difficult to trace and conventional cotton can accidentally be mixed with its organic version since both fibers are usually processed at the same place in the factory. For all these reasons we decided not to use it in our creations..

We have given preference to other plant-based fibers such as linen and hemp which require much less water in their cultivation. And, as an alternative to the suppleness and softness of cotton, we work with Tencel® whose ecological impact is much less than that of cotton: 10 to 20 times less water than cotton for a yield in fiber ten times more.