For us, fashion is above all a question of elegance. Feminine and well-cut clothes, with the least impact and designed with the sole requirement to sublimate women’s bodies. We offer wardrobe essentials designed to last through the seasons, with a few seasonal styles, so you can always find your favorite pieces.


We are convinced that stylish clothes are even more beautiful when they are eco-friendly. Guided by these values from the beginning, we accept no compromise. Each of our customers deserves to wear clothes that celebrate their femininity without the need to choose between style and ecology. Our approach combines both at each stage in the process of creation.

And since there is no need to travel far to dress well, we have chosen European materials and French manufacturing to create pieces that have not travelled the world before ending up in your wardrobes. Besides, we have specialized in Tencel® as an alternative to cotton since it uses 18 times less water than cotton.

Faced with current challenges, we wanted to give new life to fashion by proposing a local approach, total transparency and unfailing commitment.


We produce in small quantities in order to fight against overproduction and to keep stocks to a minimum. And because we manufacture close to home, we have the flexibility to restock quickly.

We favour quality over quantity and we’re convinced that it’s necessary to rethink our habits, to reclaim the materials that make up our clothes, in order to regain their true value and offer a sustainable future to fashion.


We work only with local artisans. It is essential that each one works in conditions true to our values, this is why we ensure for all our partners a salary corresponding to their talent and working conditions favorable to creation.

Because it means a lot to us to preserve regional know-how, all of our creations have been designed and produced within a 190 km radius of our showroom in Geneva. This also allows us to conduct ongoing quality control and permanently communicate with our artisans.


Since early 2020, we have our showroom in the heart of Geneva, in the new concept store “La Baladeuse”: an innovative, plural and feminine co-working space composed of workshop-showrooms of local designers and a boutique bringing independent Swiss labels and exclusive international brands together. The workshops are located on the first floor of the boutique, including our showroom. We have our own space where our entire collection is displayed.

Clients can make an appointment from Tuesday to Friday to try on the clothes. We welcome you in a refined and uncluttered universe, reflecting the image of the brand, and we strive to give you the best advice according to your desires and your morphology so that you leave the boutique with an authentic shopping experience.