This week we are participating in Fashion Revolution Week. From April 19 to April 25, the association works to raise awareness about the impact the fashion industry can have on the ecology and to ask the right questions about where our clothes come from.

Co-founded by designers Orsola de Castro and Carry Sommers, in England. Fashion Revolution Week was born in the wake of the Rana Plaza factory collapse on April 24, 2013.

The tragedy killing 1,138 people highlighted the deplorable working conditions suffered by the workers of the largest Western brands such as H&M, Mango, Inditex to name a few.

For 8 years, the association organizes a week of awareness on social networks and invites followers to demand more transparency to the brands of their choice, by challenging them with the hashtag: #whomademyclothes. 

This year, the movement’s theme of action is “Rights, Relationships and Revolution”. Every day, the platform invites us to participate in webinars (seminars open to all on the internet) and workshops to educate us, give us the right tools to reflect and understand the impact that our consumption has on the industry and the environment.

It is important for brands to be transparent about the origin of their clothes and the working conditions of their employees. As consumers in 2021, we need to be aware of the journey our wardrobe has taken. In order to respect human rights and the planet and not accept the cheap clothes from some opaque big brands.

Fashion Revolution has given a face to the thousands of workers who make our clothes, and a sense of the creative process before it reaches our closets. 

At Avani, we make it a point to be transparent about our company, revealing to you without filters where our fabrics come from until our products are made. This is all done through the blockchain system. Each of our products has its own QR code that you can find on our website, this allows you to know the entire journey of your favorite pieces and shows you how much we want to go to the end of our approach.

If you have any questions about our products or our company, we will be happy to answer you and inform you.

Don’t hesitate to visit the official website of Fashion Revolution Week and to participate in their activities scheduled throughout the week: www.fashionrevolution.org

Author Delphine

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