natural materials
At Avani, we favor natural, European materials selected for their low ecological footprint. We choose fibers that require little water, no pesticides, and whose origin can be traced.
We work with naturally sourced materials like Tencel™ , Modal™ and Ecovero™ viscose , produced by Lenzing from sustainably managed, FSC or PEFC-certified forests. These fibers require up to 5 times fewer resources than cotton and require neither artificial irrigation nor chemicals.
Their processing meets strict EU Ecolabel standards, ensuring a reduced environmental impact throughout their life cycle. Tencel™ and Modal™ are produced in a closed loop, with more than 95% of the solvent and 100% of the water recovered and reused (95% for Modal, 99% for Tencel). Ecovero™ also follows a responsible process, with optimized water management and partial solvent recovery.
We also love linen , an ancient and promising fiber, grown locally and processed using short circuits.
Not forgetting merino wool , a natural, renewable and thermoregulating fiber, ideal for cold periods. We only select wool that comes from Europe and comes from responsible breeding practices.
And because not all fibers have the same uses, we recently introduced GOTS-certified organic cotton , grown according to organic principles: watered with rainwater, without chemicals, in nearby regions where its authenticity can be verified.
upcycling
We are increasingly incorporating upcycling into our collections, giving a second life to the end of rolls from our suppliers and certain luxury brands, often unused but of high quality. It's our way of limiting waste, enhancing existing materials, and avoiding the production of new materials.
Adapt, always with meaning
Our core material remains Tencel™, for its comfort, fluidity, and minimal environmental impact. But over the course of the collections, we've also learned to adapt—by expanding our material choices to meet certain expectations.
Like all fibers, Tencel™ has its limitations. For certain prints, or for more structured cuts, we sometimes need other alternatives. In these cases, we use other fibers from the Lenzing group, such as Modal™ or EcoVero™ viscose, which offer a different finish while guaranteeing the same traceability and high environmental commitments.
LINEN
And because longevity is also part of sustainability, Some of our pieces—particularly pants—contain a small amount of elastane. Combined with carefully selected natural materials, this addition allows the garments to be more durable over time, to move with you without losing their shape, and to offer more fitted cuts, without sacrificing comfort.
We always stay below the critical threshold to preserve their recyclability, and favor single-material fabrics as much as possible, which are easier to recycle.