How to adopt slow fashion in everyday life
Choosing a garment is often about style, comfort, and price. Yet very few people shop while considering the environmental and social consequences of their purchase.
Adopting slow fashion doesn’t mean changing everything overnight — it means gradually building new habits and making more conscious clothing decisions.
Here are some essential criteria to consider before, during, and after buying clothes.
Before buying: make more conscious clothing choices
1. Research the origin of your clothes
To embrace sustainable clothing choices, it’s important to understand:
- the manufacturing process
- supply chain transparency
- social responsibility standards
Choosing transparent brands is a first step toward investing in durable clothing.
2. Buy local when possible
Buying locally reduces transportation emissions, supports craftsmanship, and limits the carbon footprint linked to logistics.
3. Choose better materials
Prioritizing natural and organic materials over synthetic or conventionally treated fabrics helps reduce environmental impact from the start.
Well-sourced natural fibers are often more breathable, more comfortable, and longer-lasting.
👉 To learn more, read our article on natural fibers and their benefits.
4. Check certifications
Recognized certifications such as GOTS or OEKO-TEX® ensure strict environmental and social standards.
5. Embrace the slow fashion lifestyle
Slow fashion encourages buying less but choosing better.
It promotes quality over quantity, investing in timeless pieces, and stepping away from overconsumption.
Buying less, but more thoughtfully, is at the heart of sustainable fashion.
Discover more about our commitments and how we apply these principles in our daily work.
After purchase: reduce the environmental impact of clothing
A garment’s impact does not end with its production.
It is estimated that around 50% of a garment’s environmental footprint comes from manufacturing and 50% from its use.
To reduce the environmental impact of clothing, how we care for our garments is essential.
Simple habits to adopt:
- Wear clothes several times before washing
- Wash at lower temperatures (ideally 30°C / 86°F)
- Run full loads and choose eco cycles
- Use eco-friendly detergents and avoid overdosing
- Air dry instead of using a dryer
- Air garments inside out after wearing
- These eco-friendly garment care habits save water and energy while helping to extend the life of clothes.
Give your clothes a second life
If you grow tired of a garment, avoid throwing it away.
There are many alternatives:
- reselling second-hand
- online resale platforms
- clothing swaps
- donating to charities
Extending the life of clothes is one of the most effective ways to reduce the overall environmental impact of the fashion industry.
Adopting slow fashion does not mean being perfect — it means making more conscious choices.
Choosing durable garments, embracing slow fashion, reducing the environmental impact of clothing through proper care, and extending the lifespan of your pieces are simple actions that collectively make a real difference.
