Blog — mode durable

Hemp, the ecological plant par excellence Hemp is a natural and fully biodegradable natural fiber. It is the ultimate ecological plant in its culture as in its transformation. Just like linen, its transformation is mechanical. It grows without fertilizers or pesticides and the plant is naturally very resistant to parasites and weed. Thus, hemp leaves the soil in great condition for subsequent crops. Not only does hemp cultivation preserve the soil, it also helps maintain it: hemp matures quickly, in approximately 100 days, allowing to reuse the field easily. In addition, its roots and its ability to absorb water drain...

Why choose natural fibers?   Natural fibers (linen, hemp, cotton, wool, cashmere, silk, etc.) and artificial fibers (tencel, modal, viscose) are derived from natural raw materials of animal or plant origin. The difference between the latter is their transformation: natural fibers are transformed mechanically and artificial fibers are transformed using a solvent. Why choose these two types of fibers over synthetic fibers:  Biodegradable: they degrade naturally and quickly They are carbon neutral Anti-perspirant: thanks to their absorption properties, they allow your clothes to breathe and do not retain odours Hypoallergenic and antibacterial: they protect your skin and take care of...

About synthetic fibers The textile industry is the second most polluting industry in the world after oil and ironically today more than 70% of our clothes are made of synthetic fibers. The best known are polyester, elastane and acrylic. They are manufactured by chemical synthesis of 2 components of petroleum. It is a kind of plastic in fact. For the record, polyester has long been considered the miracle fiber because it could be worn for 68 days without ironing, it resists shrinkage, stretching, as well as wrinkling and abrasion. These properties are very practical in everyday life, but it is...

Choosing a garment means making a choice of style, comfort and price, but few people buy thinking about the environmental and social consequences of such a purchase. If you want to change your habits and consume fashion more responsibly, several criteria need to be considered before, during and after the purchase. Here are some easy tips to apply in your daily shopping routine: Learn about the origins of the clothes (manufacturing process, traceability, social responsibility…) Buy locally or nearest to you. Give priority to natural, organic materials over conventionally treated natural materials and synthetic materials. Prefer brands that are certified...